Community is at the heart of everything Snag does. The women in this post are the ones who nurture it — through style, through conversation, through care. To celebrate International Women's Day, we're introducing our stylist, our communities champion team lead and one of our customer experience advisors, three women who show up every day with warmth, creativity and an open heart.
Snag Stylist
Josephine Dervish
- ✂️ Started making her own clothes at 13
- 🎭 Trained at drama school in London
- 🛍️ Charity shop legend & Camden Market devotee
The magic of Josephine is not just her warmth, her auburn wildling curls, or her laugh that fills a room. It is not even the way she arrives at every fashion shoot with a seemingly bottomless bag of treasures, pulling out the most glamorous finds like Mary Poppins producing a hat stand from a carpet bag. The real magic of Josephine is how she makes you feel. Braver. Bolder. A little more daring. Everyone leaves wanting a bit more Josephine in their lives and a bit more Josephine in their hearts.
Style has always been in her blood. Her fabulous Grandma Glover was a model, artist and true style queen, and Josephine grew up inspired. As a teenager she devoured fashion magazines and began making her own clothes at just 13 because nowhere made cool pieces in her size. At drama school in London, she spent more time in charity shops and Camden Market than anywhere else, creating wild outfits from affordable finds. The anything goes spirit of 1980s and 90s London gave her permission to experiment with every style imaginable.
After moving away and trying, unsuccessfully, to be a "yummy mummy," she lost her stylistic spark for a while. It returned when she began writing and teaching children's poetry in primary schools. She dressed in themes — oceans, birds, planets — supposedly for the children, but really she was rediscovering her own joy. When colleagues made unkind comments, she leaned in further. She always has.
Posting her outfits and charity shop treasures on early Instagram under the hashtag #joyousdressing, she found a community of women determined to wear whatever they pleased. There she discovered Snag, tights that finally fit, and soon after was invited to model in Edinburgh. The rest is history.
Josephine believes you should dress to please yourself. Dress to delight the little girl you were. Dress to honour the teenager who did not yet know she was beautiful and enough. Dress for the woman you are today. She reminds us that how we look and what we wear are not about fitting in or hiding, but about truly coming home to yourself.
You deserve to feel free, expressive and joyful in what you wear, at any size, shape or age. We should all be a lot more Josephine.
Communities Champion Team Lead
Jade Lawrence
- 📍 Grew up in Norfolk
- 📚 Romance novel & Kindle enthusiast
- 🐱 Cat mum
- 🎵 Taylor Swift on repeat
Jade leads with her heart first. Kindness is not just something she believes in, it is an aura that colours every interaction. It is in the way she listens, the way she notices when someone needs encouragement, and the way she makes sure everyone feels seen and heard. At Snag, where she leads the Community team and oversees our social spaces, that warmth radiates outwards to thousands of people every day.
Jade joined Snag during the uncertainty of Covid while she was still at university, applying for a role on the Community team with a video showing off her favourite tights. She had loved the brand for years, but at the time she felt a little lost, having moved away from her small town in Norfolk just before lockdown began. Joining Snag in those early days helped her find her confidence again and showed her the power of being part of a team and a company led by women who believe in lifting each other up.
Raised by an incredibly strong and courageous mum alongside her younger brother and sister, Jade learned early on the power of resilience and care. Those values shape the way she approaches her work today. The internet can be a strange and sometimes difficult place, but Jade refuses to let the darker corners win. Instead, she helps cultivate safe, joyful spaces where people can interact with Snag and with each other, knowing they will be respected, heard and supported.
Outside of work, Jade's happiest moments are usually quiet ones. Curled up with one of her cats, a romance novel in hand and her Kindle never far away, even when she knows she probably won't have time to read. Taylor Swift might be playing in the background, or Gilmore Girls on endless repeat.
Jade leads the Snag community with the same warmth she brings to everything — creating spaces online where people are genuinely valued, celebrated and cared for. In a corner of the internet that can often feel harsh, she makes sure ours always feels like home.
Kindness. You will never regret being kind. It is okay to do things scared, anxious or uncertain — just so long as you don't let those feelings stop you.
Customer Experience Advisor & Communities Champion
Soxna
- 🇸🇳 Born in Senegal, raised in Italy
- 🏙️ Based in Manchester
- 👩👧 Proud mum
- 📖 Loves reading, especially in Italian
Soxna is one of those rare people whose kindness you feel immediately. She has a warmth that makes people open up, a quiet strength that reassures you everything will be okay. In her role as a Customer Experience Advisor at Snag, she approaches every conversation with the same care. No problem is too small, no message too routine. For Soxna, every customer is a person first, and every interaction is an opportunity to connect, to listen and to help.
She first joined Snag a few years ago as a Customer Advisor before moving into a role engaging with the Snaggler community online. It is work she feels deeply proud of. Every day she gets to see the impact Snag has on people's confidence and lives, and those moments of joy and gratitude are what make the job so meaningful to her.
Soxna was born in Senegal and moved to Italy with her mother when she was five years old. She lived there until 2015 before moving to Manchester, a city that has given her opportunities, friendships and a place to grow. If it were not for the rain, she might call it perfect.
She studied Business at university but soon realised her real calling lay elsewhere. Caring for people has always been at the heart of who she is. Her dream is to become a nurse one day, though that path paused while she cared for her mum during her cancer treatment. After losing her mother, hospitals became difficult places to be. But Soxna believes one day she will find the strength to follow that dream again and make her mum proud.
Outside of work, Soxna finds joy in cooking for the people she loves, exploring new places with her children and reading, especially in Italian. Above all, being a mum is her greatest passion. Her children give her purpose, strength and a constant reminder of what matters most in life. They are a beautiful connection and continuation of all the love her mother raised her with, as her mum lives on through Soxna and her children.
In a world where care is often seen as a job or a duty, Soxna gives it freely as part of who she is. Her kindness is not performative nor transactional — it is a quiet, generous offering of herself to the people around her. She meets people where they are, with compassion, patience and warmth, and in doing so she changes the world one person at a time.
Life is meant to be lived fully and kindly. Peace comes from living life on your own terms. Kindness always finds its way back to you.
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